Ensuring that websites and applications are accessible to all users is not just a legal obligation—it’s a strategic advantage. Digital accessibility refers to the practice of designing and developing digital content in a way that allows people with a wide range of abilities and disabilities to use it effectively. While accessibility is essential for people with disabilities, the positive impact extends far beyond this group, enhancing the overall user experience and driving business success.
Despite the growing awareness around accessibility, many businesses still overlook its importance. Inaccessible websites and applications can alienate a significant portion of the population, limit market reach, and lead to legal consequences. Conversely, businesses that invest in accessibility not only comply with regulations but also unlock new opportunities for growth, customer loyalty, and improved search engine rankings.
This article explores the scope and importance of digital accessibility, highlights common barriers faced by users, and outlines the key benefits of making digital platforms more accessible.
According to the World Health Organization (WHO), over 1 billion people globally live with some form of disability, accounting for approximately 15% of the world’s population. In the United States alone, the Centers for Disease Control and Prevention (CDC) reports that 26% of adults have a disability. This includes:
Furthermore, the aging population is growing rapidly. By 2050, the number of people over the age of 60 is expected to double to 2.1 billion. Age-related issues such as reduced vision, hearing loss, and diminished motor skills further emphasize the importance of accessible design.
Accessibility is not just about serving people with permanent disabilities—it also benefits individuals with temporary or situational impairments. For example:
Governments and regulatory bodies around the world are increasingly enforcing digital accessibility standards:
Failing to meet these requirements can result in legal action. In 2023 alone, over 3,000 website accessibility lawsuits were filed under the ADA in the U.S., highlighting the growing legal pressure on businesses to comply.
Despite the clear need for accessible digital content, many websites remain challenging to use for individuals with disabilities. A 2023 study by WebAIM (Web Accessibility in Mind) analyzed the top one million homepages and found that:
The most common issues identified were:
Low Contrast Text
Missing Alternative Text for Images
Unclear Link Texts
Empty Form Labels
Keyboard Navigation Issues
Accessible websites often feature clean, structured code that improves search engine indexing and ranking. Google’s algorithm favors user-friendly design elements like clear headings, alt text, and properly labeled links. In fact, a study by HubSpot found that websites optimized for accessibility and user experience had a 50% higher chance of appearing on the first page of search results.
Designing for accessibility results in a better experience for all users. Features like larger text, high-contrast colors, clear navigation, and responsive design make websites easier to use, even for people without disabilities. For instance, captions and transcripts benefit not only those with hearing impairments but also people in noisy environments or those learning a new language.
Failing to meet accessibility standards can lead to lawsuits, financial penalties, and reputational damage. Between 2018 and 2023, the number of website accessibility lawsuits in the U.S. increased by 200%. Proactively addressing accessibility helps businesses avoid costly legal battles and public scrutiny.
An accessible website broadens your audience by including individuals with disabilities, the aging population, and people using various devices and browsers. A report by the Return on Disability Group estimates that the disability market has a combined spending power of $13 trillion globally. Businesses that ignore accessibility are leaving significant revenue on the table.
Demonstrating a commitment to accessibility signals that a company values inclusivity and social responsibility. Research from Accenture found that 62% of consumers prefer to buy from brands that are committed to diversity and inclusion. Accessible websites foster trust and customer loyalty, leading to increased brand equity.
The BBC has long prioritized accessibility. Their website includes text resizing, keyboard navigation, and alternative text for all images. As a result, they’ve seen increased engagement and positive user feedback from both disabled and non-disabled users.
Domino’s faced a lawsuit in 2019 for having an inaccessible website and mobile app. After making necessary improvements, the company reported higher customer satisfaction and increased online sales, showing the financial benefits of accessible design.
Apple’s VoiceOver screen reader and accessibility settings are widely regarded as industry benchmarks. Their inclusive approach has helped them build a loyal customer base among people with disabilities.
Neglecting digital accessibility can have direct and indirect consequences:
Digital accessibility is no longer a choice—it’s a necessity. Beyond legal compliance, accessible design enhances usability, improves search performance, increases customer satisfaction, and opens up new business opportunities. By prioritizing accessibility, businesses can create a more inclusive digital environment that benefits everyone.
Ensuring your website meets WCAG standards and accommodates all users is a strategic decision that drives both social and financial value.