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How digital accessibility benefits your business?

Digital accessibility is more than inclusivity - it’s a smart business strategy. By creating an accessible online experience, you can expand your audience, enhance SEO rankings, and demonstrate your commitment to innovation and social responsibility. Boost your brand’s reputation while meeting global accessibility standards seamlessly.

Enhanced SEO and increased traffic

Google and other search engines favor websites that adhere to accessibility standards. By making your website accessible, you can improve your SEO ranking. Stat: According to a study by Moz, websites with strong accessibility practices often see a 12% increase in organic traffic and accessibility improvements can lead to a 50% increase in website traffic from search engines.

Increased customer base

Larger audience reach: An accessible website opens the door to a larger audience, including people with disabilities who make up a significant  portion of the population. Stat: Around 15% of the world's population lives with some form of disability (World Bank).

Improved user experience

Enhanced usability: Accessibility features improve the overall user experience for everyone, not just those with disabilities. This includes better navigation, clearer content, and easier interaction. Stat: A Forrester study found that improving user experience can increase conversion rates by up to 200%.

Positive brand image and PR

Corporate Social Responsibility: Demonstrating a commitment to accessibility enhances your brand image and can lead to positive media coverage. Stat: A Nielsen report indicates that 66% of consumers are willing to pay more for goods and services from companies that demonstrate social commitment.

Legal compliance and risk mitigation

Avoidance of legal risks: Adhering to accessibility guidelines helps prevent legal actions related to non-compliance with regulations such as Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG). Stat: In 2020, there were over 3,500 lawsuits filed in federal court under Title III of the ADA.

Customer loyalty and retention

Enhanced loyalty: Providing an accessible website can foster loyalty among customers with disabilities who may become loyal customers. Stat: Research by Accenture shows that accessible websites can increase customer loyalty by 10-15%.

Market differentiation

Competitive advantage: By being accessible, e-commerce websites can differentiate themselves from competitors who may not be as inclusive. Stat: A survey by the Click-Away Pound found that 71% of disabled customers with access needs will click away from a website that they find difficult to use.

Business efficiency impact

Higher conversion rates: Improved usability and accessibility can directly impact conversion rates. Stat: E-commerce websites that have implemented accessibility features have seen an increase in sales ranging from 10% to 20% (Forrester).
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